About Raco’s Concept

A space begins with the people who bring it to life.

The way we live, work and spend our time is shaped by the spaces around us. Light, materials, proportions and the layout of a room can bring comfort, encourage closeness or change the rhythm of a day.

At Raco’s Concept, we start from these relationships. We care about what you want from a place, how you use it and what you need to feel when you’re there. The answers become the starting point of the concept and the reference for every decision we make along the way.

Sală de fitness cu aparate de cardio în fața unui perete de plante, tavan antracit lucios și lumină roz
Alexandra Racoviță, fondatoarea Raco's Concept

Alexandra Racoviță · Founder of Raco’s Concept
From brand stories to spaces you can live them in.

My path brings together more than 15 years in PR, branding, events and hospitality and 10 years devoted to interior design.

I learned to look at a place from several perspectives: that of the person who creates it, of the person who runs it and of the person who walks through its door. Working with brands and people, I came to understand how much coherence matters between what you promise and what you deliver, from the first impression to the smallest gestures.

In design, this experience turns into concrete questions: how does the space welcome you? How easily do you find your way? What catches your eye? What makes you feel at ease?

I founded Raco’s Concept to bring these concerns together. Today, I create design concepts in which the client’s story, the identity of the place and practical needs support one another.

Our approach
We listen. We understand. We give shape.

Every project begins with a conversation and a careful analysis of the space. We talk about preferences, habits, priorities and budget, then explore the real possibilities of the layout.

In a home, we look for comfort and for the way the space can support everyday life. In a restaurant, a café or a hotel, we connect the atmosphere with the brand’s identity, the guest experience and the needs of the team who works there.

The concept then becomes a working tool: it guides the space planning, the choice of materials, lighting, furniture and custom details. Throughout design and implementation, we work with the specialists involved to keep the solutions coherent.

Sală de restaurant cu bar luminat, rafturi din lemn pentru sticle și scaune tapițate, Aqua Lounge

Details that belong to a place.

A piece of furniture designed for a specific need. A texture that adds depth. An accent of color that ties the whole interior together.

We look for the interventions that follow naturally from the concept and give a space a recognizable character. Sometimes they are discreet, sometimes they become the focal point of the room. Their value lies in how they complete the whole and bring it closer to the people it was created for.

What our clients say

“After several failed attempts at choosing an interior designer, I was referred to Alexandra.
That’s how I got what I hadn’t found until then: first of all flexibility — in relation to the project budget and in the choice of partners, as I wasn’t tied strictly to certain suppliers — and what was proposed to me was very good. Among other things, this also opened up several opportunities.
Then I appreciated the speed, the solutions offered, the availability, the very good communication and the focus on the project.
In turn, I wholeheartedly recommend Alexandra.
Thank you, and best of luck, both to you and to your collaborators.”

CRISTIANA MAN WORLD PROJECT

“I turned to Raco’s Concept for the design of our apartment.
Alexandra supported us at every step with patience and proactivity.
Her proposals and ideas always matched our requirements, and she managed to turn dreams into reality, adding the creativity, modernity and professionalism that are her hallmark.”

VLADHOUSE OF MUSIC PROJECT

“Seriousness, professionalism, dedication, involvement and attention to detail — these are the words that define this designer! I am extremely pleased with the collaboration and the final result; it looks fabulous.
She immediately formed a vision of my personality and wishes.
I recommend her with confidence.”

MIRELASWEET DREAMS PROJECT

“We had an extraordinary collaboration with Alexandra! She helped us turn two apartments with a completely unsuitable layout into a single apartment that fits our needs, making the most of every corner. Alexandra is a calm, empathetic person, attentive to the client’s needs and wishes, very passionate about her work and extremely committed. I recommend her with confidence and warmth if you want to turn an ordinary apartment into a work of art.”

ALINAENIGMA PROJECT

“A result that is not only visually beautiful but also extremely practical and comfortable, which helped us feel at home.”

MIRUNAMM PROJECT